New stickers from Camden Council

BUSINESS owners have been urged to help break down the stigma surrounding breastfeeding by making it clear that it is welcome on their premises.

The Town Hall is handing out stickers for display in shop and cafe windows as part of its Camden Breastfeeding Friendly Scheme.

“While many places in Camden are open and inclusive, not all parents know this,” said the Angie Ellis, a co-ordinator for Camden’s Infant Feeding team, “By joining the scheme, venues help foster a culture of empathy and understanding, empowering parents to breastfeed confidently in public.”

The council fears that mothers fear “judgement” but under the 2010 Equality Act it considered sex discrimination to treat a woman unfavourably for breastfeeding.

The NHS has published advice for those feeling nervous, with tips such as knowing their rights ­– businesses are not allowed to ask people to leave ­– and planning ahead so a feed takes place somewhere they feel comfortable.

But Camden wants it to be much clearer as parents pass down the street to see places where there will be a warm welcome.

There have been cases across the UK of parents feeling like they have to hide away in public toilets, but as the health service’s guidance says: “You would not eat in there, so do not feel that your baby should be fed there.”

The scheme’s stickers which say ‘you have a right to breastfeed anywhere’ will go up at libraries, leisure centres, the Town Hall itself but organisers want them up at any other building used by the public and are encouraging businesses to sign up.

It’s free and officers are ready to help venues with advice and training tips.

Schools chief Councillor Marcus Boyland said this week: “This is a vital step in making our public spaces more inclusive, supportive, and welcoming.

“We want parents and carers to feel confident and respected wherever they are in Camden.”