When footie stars don’t play ball…
OPINION: Media organisations know their big traffic comes from football, however light – but surely we can think of better questions than ‘how does it feel to score a goal?’
Thursday, 10th November 2022 — By Steve Barnett

AS readers will know, I mustn’t say anything too negative about Chelsea; it’s not worth the obsessive hassle that comes with even the mildest of criticism.
But the fact cannot slide by that Bukayo Saka was pelted with a couple of plastic bottles by their supporters at Stamford Bridge on Sunday. How wonderful that a split second later he had delivered the match-winning corner and the ball was in back of the net. Some sensational instant karma at work there.
An unsung hero of the week, however, is Michael Olise at Crystal Palace, who scored a winning goal against West Ham and then took part in a post-match interview for the ages.
It can pretty much be recalled in full here:
Reporter: “Talk us through it?”
Olise: “Through what? The goal? I think Wilf passed me the ball. Shot. Scored.”
Reporter: “Ha ha, nice and brief, but it was a moment that won the game – what’s the feeling like when the ball hits the back of the net?”
Olise: “It was a good feeling.”
Reporter: “Do you feel you deserved it overall?”
Olise: “Yeah.”
Inevitably, the cliché-free brevity in his answers provoked the usual carping about how much footballers are paid and therefore they should be expected to play ball with the media. The high and mighty press pack, fresh from the buffet, asked Patrick Vieira whether he had talked to Olise about his “responsibilities” in relation to the interview.
A short version of his response was: “You asked the question, he gave you the answer.”
And that’s the point. Of course, it is only right that clubs and players who are very well recompensed financially by TV companies and all the other add-ons, do their bit and put themselves up for interview. That’s part of the deal.
But surely we can think of better questions than “how does it feel to score a goal?”. It’s unlikely, but perhaps one day somebody will say: “Pretty rubbish, I hate scoring goals. Terrible feeling.”
Maybe we are still living with a system where journalists fear not getting press pass access if they ask anything too unsettling. Media organisations, after all, know their big traffic comes from football, however light the story.
The CNJ could write several permutations of “we can win, says Arteta” each day for our own website. It would be no real value for you – the readers – but still get stratospherically more clicks than worthy news investigations into public organisations that affect your daily life.
Such metrics create the conditions for soapy interviews. Olise was just answering the questions.