The wall under the famous Camden Lock bridge – a major location for tourist photographs

MARKETING agencies are again blurring the line between street art and advertising after grabbing a prime site underneath the famous Camden Lock bridge, writes Frankie Lister-Fell.

Sports giant Under Armour is being promoted after council planners granted permission for a mural in Chalk Farm Road. It is painted onto a thin layer of vinyl to protect the bricks.

The ad is a joint initiative between Global Street Art (GSA), Global Outdoor and Network Rail “to bring street art-led commercial and non-commercial mural campaigns to railway infrastructure across the UK”.

GSA originally applied for five years’ use of the site and a bigger mural, but the council rejected the proposals, giving it a one-year permission.