Camden Town WFC show off their new kit made with help from Adobe

THE special element to artist Hattie Crowther’s new kit design for Camden  Town WFC is that she asked the players what they wanted. It shouldn’t sound so revolutionary, but nobody had properly done so before.

The new kits feature innovative designs including ventilation panels and ample space under the shirt for players to wear sports bras, which existing off-the-shelf football apparel worn by amateur teams do not accommodate.

Arsenal striker and Adobe ambassador Alessia Russo has shown her support.

“For too long, women have had to play in kits that are not designed for their body types and do not suit their needs,” the England international said. “By boosting support across all levels, clubs and players will be able to thrive and women’s football will grow to new heights.”

Hattie Crowther, creative director on the project, said: “The Camden Town WFC kit for the FA Cup fixture embodies sisterhood and unity through its ergonomic design and functionality, specifically tailored for female players. Reflecting valuable feedback from both players and the club, this kit enhances performance and comfort which amateur women’s kits often lack.

“Featuring energetic prints crafted with Adobe Stock and Adobe Express, it celebrates the club’s culture and creativity while addressing the unique needs of female athletes.”