The magic of Christmas in Bloomsbury begins at Russell Square this year, where families and visitors are invited to join The Brunswick’s Enchanted Bloomsbury Christmas event on Wednesday 12 November from 5pm to 8pm.

At 5.30pm guests can meet beloved festive characters and the All Change Please Choir at Russell Square to help switch on Bloomsbury’s Christmas lights. The event will feature character appearances from Cinderella & Prince Charming and Frozen’s Elsa & Anna, offering families the perfect chance to capture a festive photo. Visitors can meet our mischievous bouncy elf and our cheeky elves on stilts. Our sensational Santa will also be spreading some Christmas joy.

The celebration will then continue with a magical candlelit choir procession leading everyone back to The Brunswick Centre, which will be transformed into a sparkling winter wonderland. Once there, guests can enjoy more live performances from our talented choir and roaming entertainers. There will also be enchanting snowfalls all night long to admire.

Our younger visitors can indulge in free sweets (if parents allow), and adults can soak up the joyful atmosphere and explore The Brunswick’s vast array of restaurants, cafés, and shops for a truly authentic Christmas experience.

John Themis, Marketing Manager at The Brunswick says, “We’re thrilled to be joining forces with The Bloomsbury Partnership to bring The Brunswick’s Enchanted Bloomsbury Christmas to life. This collaboration truly captures the spirit of our community – uniting local organisations, performers, and families to celebrate together.”