Axed Christmas festival in Hampstead set to return
More than 40,000 people were attracted to festive event before complaints that it had lost its local flavour
05 October, 2017 — By Dan Carrier
Abba tribute act Bjorn Again are among the musical acts which have played at the festival in Hampstead
CHRISTMAS could be uncancelled in Hampstead with a move to bring the winter fete back to the high street.
The New Journal can reveal that talks are underway for the return of the seasonal event, which was axed for the first time in nearly two decades last year. The NW3 Business Association and volunteers had said then that the road-closing festival had “lost its flavour” and concerns about its size had been raised by the council and police.
A boost to neighbourhood shops, some estimate that around 40,000 people have been attracted to the day-long party in the past. The Hampstead Business Improvement District, which is funded by local firms, have now applied for a licence to stage the event on Sunday, December 3.
Yesterday (Wednesday) chief executive Caroline Goldsack said: “We are planning a charming, characterful event that will be aimed at people who live in the neighbourhood and we are talking with the relevant authorities.”
Jessica Learmond-Criqui, editor of the “I Love Hampstead” Facebook page, said: “The feeling of Christmas in Hampstead is just lovely – and it gets families out into the high street. The festival was originally designed to remind people that there is a great high street and all these traders, and give them both an opportunity to say thanks. “It is great to hear the festival is back on track. Hats off to those who are working to make this happen.”