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Ill brie edamed, what a wonderful selection
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By using his nose, Mark Blunden uncovers a mountain of cheesy
treats to whet the appetite
LA FROMAGERIE has come a long way from its beginnings as a small
specialist stall at Camden Lock Market with its stock stored and
matured in a garden shed.
Highbury Barns specialist cheese shop now has two branches
and supplies a list of famous-name restaurants, including those
owned by Jamie Oliver and Gordon Ramsay.
Connoisseurs can enjoy more than 200 varieties of la fromage
plus specialist bread, wine and chocolates to name a few
of the goodies available in the shop.
Cheese is brought directly from farms and suppliers on the continent,
with the hard cheese aged in the shops special maturing room.
The rustic charm of La Fromagerie, its maturing room and vast variety
make it a unique operation.
The shop even boasts its own affineur, Eric Demelle,
a French expert in everything cheesy.
Eric is in charge of the maturing and distribution, liaising with
producers to ensure quality and freshness.
Co-owner Daniel Michelson says: No one does the sort of things
we do, such as maturing our own cheese. Thats where we differ
from other cheese shops.
Cheeses such as beaufort from the Haute Savoire region of
France are matured, before we get it, for about 12 months then we
bring it on a bit further.
A lot of cheese is brought in a backwards state then we provide
a certain level of refrigeration and humidity until it is perfect
and ready to be eaten.
Soft cheese has to be looked after in a different way to hard
cheeses. Although the name suggests an exclusively French
connection, La Fromagerie sells produce from Britain, Italy, Spain
and Ireland.
Mr Michelson adds: There are two things people go mad for.
One is vacherin, a soft gooey cheese from the Alpine area of France.
Theres also the brie with truffles and mascarpone through
the middle, like a sandwich. Its frighteningly expensive but
people dont worry about that.
But if £45 a kilo is a little too steep, the delicacy is also
offered at £4.50 for 100g.
Mature cheddar cheese is another speciality and beloved by Mr Michelson.
He says: My favourite is the cheddar its lovely
and whenever Im peckish Ill go for a little bit.
Its easy to see why business has come in from restaurants
such as Claridges and Fifteen and numerous Michelin-starred
eateries.
La Fromagerie is also renowned for its selection of goats
cheese and stocks up to 40 varieties at once.
Festive cheer is running high in the shop too, with a steady stream
of customers stocking up on seasonal provisions when I visited.
The shop has adapted to cater for its market with an array of Christmas
treats in stock.
Mr Michelson said: At Christmas we have a whole load of other
seasonal food, including wonderful ranges of chocolate from France
and Italy. The homemade Christmas puddings are also selling really
well. Stilton is also very popular at this time of year.
Mr Michelson came on board full-time after his wife, Patricia, started
La Fromagerie 12 years ago.
He explained: We started off as a cheese business and nothing
else. We used to go skiing a lot and there were some very interesting
cheeses so we started bringing it back and selling it to friends.
Then we converted our garden shed into a cheese maturing room
and took a stall at Camden Lock Market.
After successfully running the Highbury branch of the shop, a few
years later Daniel and Patricia opened another in Marylebone. Its
fair to say business is booming for La Fromagerie.
La Fromagerie is at 30 Highbury Park, N5, 020 7359 7440.
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