Whoever said you shouldnt
judge a book by its cover hadnt thought about Penguin classics,
which are themselves now the subject of a book, writes Kim Janssen
WHOEVER coined that hoary old cliché, never judge
a book by its cover, obviously didnt read enough.
If they did, they would know that a cover is more often than not
a pretty good guide to whats inside.
Is it pink or sky blue with jolly, spidery yellow text and a sketchy
cartoon of a 30-something woman drinking cappuccino or chardonnay?
Chances are its a Bridget Jones chick-lit knock off of dubious
literary merit.
Does the title compete for space with the authors name in
40-point size impact capitals and a dagger, explosion, or sultry
blonde? Youre probably looking at an airport thriller; dont
be surprised if it reads like Jeffrey Archer wrote it.
Is there a faintly alarmed looking penguin in one corner looking
up at a design good enough to hang on the wall?
Then theres a better than average likelihood its worth
the effort. The truth is, youre supposed to judge books by
their covers; its why publishers pay graphic designers so
much.
And its no accident that the most talented and best paid graphic
designers tend, by and large, to work on the best books, the kind
that Penguin has pub-lished since Allen Lane set it up in 1935. |