OI! Calm down Grooves fans, you are taking the Demo of the Week contest a little too far.
Sure, it’s north London’s most competitive unsigned band column but, crumbs, don’t get hot under the collar if you don’t make it in.
This week one promoter whose band missed the cut was clearly livid-mad.
One minute, he was insisting that his band should deffo be in DotW – the next he was emailing us insisting: “I don’t really, honestly give a fish finger if you review the album/band or not.”
Ok, he used a word ruder than “fish finger”.
DotW was never meant to be like this. It was designed to shine the spotlight on the best of the fringe circuit. This week’s top dogs are Luxury of Feeling Fine, an ace girls-and-guitars team heading to Camden Town next month.
A free copy of this paper to anybody who can honestly say they have heard of this band before. Give them a spin and you will find these five old-before-their time 18-year-old girls conjure a superb blend of guitar melancholy. It’s a bit of a reverse to the Pinetop Perkins story (see preview). While PP is defying the limits his age should place on him by tearing up keyboards into his 90s, a band like Luxury of Feeling Fine defy their age with a maturity beyond their years.
They really are worth a look.
Normally at this point Grooves would advertise a band website but all the online stuff is in Norsk and only the DotW fanclub in Oslo would get it.
So instead of spending your evenings surfing the information superhighway, get down to the Dublin Castle in Parkway on August 9.

• Your band could be DotW. Just send a promo to Demo Of The Week, Grooves, 40 Camden Road, Camden Town, NW1 9DR. Most memorable demos are featured.