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FORUM - by Jonathan Michie
Fans need to fight the power of football Plc
Without the support of the fans, Malcolm Glazer’s buy out of Manchester United faces a rocky ride, writes academic Jonathan Michie
Is football returning to the old days, when clubs were the play-things of wealthy businessmen? With Roman Abramovich owning Chelsea and Malcolm Glazer having Manchester United, will that be the way for other clubs?
In the 1980s several clubs floated on the stock market, led by Tottenham Hotspur. The old owners, such as Martin Edwards at Manchester United, gradually relinquished ownership and control with a nice pay-off, of course.
This was, after all, the point of the whole exercise, whatever the public relations rhetoric about ‘encouraging ownership by the supporters’. In the case of Martin Edwards, he profited to the tune of around £100 million.
But many fans did buy shares. Even with Glazer owning 75 per cent of Manchester United, almost 20 per cent is still in the hands of small shareholders, almost all of whom will be fans.
Supporters may insist Glazer buys all the remaining shares to exacerbate the financial difficulties he already faces in servicing massive debts, which he is attempting to foist onto the football club.
If that tactic is followed then Shareholders United – the supporters’ trust at Manchester United – will urge the selling shareholders to transfer the money into a fund to buy the club back from the banks or the administrator once Glazer defaults on his repayments.
But will Glazer fail? The answer lies very much in the hands of the supporters, which is not a comfortable place for Glazer to have placed his future. A coalition of the Independent Manchester United Supporters Association (IMUSA), Shareholders United, and the three fanzines Red Issue, Red News and United We Stand are campaigning to stop the revenue flows to Glazer.
Firstly, by refusing to renew season tickets, and cancelling those that had already been renewed. I’ve just stopped the £2,000 Visa payment for my four season tickets, and cancelled my MUTV subscription.
Secondly, by boycotting the merchandise. The fans are also looking at various options for producing rival produce. Thirdly, urging the sponsors to withdraw – Nike, Vodafone, Audi and the others.
There are already reports of Nike discussing internally whether sponsoring Glazer’s United is going to be a good use of their money when it will attract such a hostile reaction and bad publicity. The withdrawal of a major sponsor could be disastrous for Glazer.
I have an Audi and a Vodafone contract. With others from the 30,000 membership of Shareholders United and beyond, we will make clear that if they don’t withdraw sponsorship from Glazer, we will be switching our phone contracts to a rival network, and our car replacements will be with anyone but Audi.
Around 17 per cent of Manchester United shares are held by supporters. If we decide to sell, Glazer will have to hand over £140 million.
And if Glazer’s financial gamble ends in tears, the banks or administrator would likely accept a far lower sum for the club than Glazer is paying.
In which case the £140 million might come to represent a substantial ownership stake.
The investment bank Nomura has offered Shareholders United £100 million to add to that. The Glazer take-over has certainly moved the football business on to new territory.
But it is uncharted and unstable. Ironically, it may hasten the day when supporters take ownership of a major Premiership club, alongside the several Football League clubs where supporters already have ownership and control.
n Jonathan Michie, is a former Birkbeck College professor and is now director of Birmingham Business School and a national committee member of Shareholders United.