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By SUNITA RAPPAI
‘Ban estate agent hoardings’

RESIDENTS have called for ugly estate agents’ hoardings to be banned from conservation areas.
Belsize Residents’ Association has demanded that Town Hall planning chiefs take tougher action against estate agents who put up signs in the area.
Residents say that regulations allowing one board, although it can carry two signs, outside a property are impossible to enforce, and are regularly ignored by estate agents.
Dudley Miles, from the residents’ association, said: “We have been campaigning against the signs for over 20 years and we are hoping the council will finally take action against them.
“There are often five or six signs on a property at any one time and they are left there long after the property is sold, so these companies can basically get free advertising.”
He added: “The council is concerned that a total ban will be costly to enforce but we think it will be cheaper in the long term.”
The move is backed by Gene Adam, from Belsize Conservation Area Advisory Committee.
She said: “There is a total ban on these signs in some areas, like Hampstead, which we would like to see extended here.
“Our committee is concerned with the visual appearance of the area and these signs are very, very unsightly.”
But Malcolm Terry, managing director of Parkheath Estates, which has an office in Belsize Park, said firms had a right to advertise their properties.
He said: “The council has been vigorously enforcing the regulations recently, which has really made a difference in the area.
“So long as the regulations are enforced, I don’t believe there is a need for a total ban.”
The issue is due to come up at a planning meeting at the Town Hall on February 10.